Email

Targeted email campaigns are almost never done well. They often result in a low conversion rate and a high ‘unsubscribe’ reaction from customers. If done incorrectly, they can cause your domain name to be recorded as a SPAM source. Great email campaigns are very effective, but they must be done right.

We create graphically pleasing HTML messages which have built-in measurement to determine how well each message worked, how many times it was opened, and which links were most successful. We’ll schedule the entire campaign well in advance with a detailed a targeted list of recipients. Each email is tracked closely so that we can provide you with the best results based on merit. Bottom line, we’ll make sure all of your bases are covered before your campaign is launched so you get the best return on your investment.

Email campaigns are not as easy as just dressing up an email, adding a link, and sending out a message with a big “cc” list. We are well versed in how SPAM filters work, how customers feel about email, and the best way to obtain good return on your investment. You must measure the performance of your email campaigns so you’ll know what works and what doesn’t, and build a strategy of frequency, target audience, and follow-up that really drives traffic to your business.