Turnkey Marketing for the Home Improvement Industry Increase your NUMBER of leads, decrease your COST per lead Maximize Return on Investment
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Generating leads for private contractors and corporations in the home improvement industry.

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Data Analysis

We identify your ideal customers and their buying habits based on your past sales and in depth market research. The more we know about your customer base, the better we can target them. Learn More

Predictive Data Modeling

Once we’ve identified your ideal customer, we look at how we can find more customers just like them so that you receive high quality leads for your business from a targeted list of qualified prospects. Learn More

Integrated Strategy

All customer communications work together seamlessly so that your print, web, email, and other advertising channels create the perfect balance in your marketing mix, complimented by a consistent look and feel that identifies your brand. Learn More

Campaign Workflow Design

Strategy is key to designing successful marketing campaigns. Our team of marketing experts develops the most effective media mix and ongoing deployment schedules to ensure the maximum response and return on investment. Learn More

Creative Development

Our team of artists design professional artwork for your campaign that leaves a lasting first impression and encourages customers to take action. Our creative work is not just made up of pretty pictures, our proven creative strategies are both relevant and effective. Learn More

Campaign Deployment

Our team deploys, tracks and monitors your campaigns from our in house platforms to ensure seamless delivery. Throughout the life cycle of your campaigns, responders and hand raisers are automatically identified and targeted to receive additional follow-up communications. Learn More

During your active campaign, we test, track and innovate for continuous improvement.

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Stratgeic Marketing Consulting

Consider us an extension of your marketing team, providing you with strategic plans for marketing your business based on years of industry experience and in-depth market research. Our strategists develop plans for your entire customer journey, with innovative customer acquisition and retention campaigns to increase your leads and continuously generate additional business from your existing customer base. Learn More

Brand Development

We make your brand’s first impression a memorable one. Our creative team develops professionally designed logos, style guides, and overall brand identity solutions for the home improvement industry. Whether your business consists of a one person contractor or a Fortune 500 company, your brand’s look and feel will build trust and credibility with your prospects. Learn More

Search Engine Optimization

Customers searching for your services online offer a higher conversion rate and return on investment. We ensure a strong web presence to capture website traffic from visitors who are searching online for the products and services your business offers. Learn More

Email

We develop eye catching, well-designed email campaigns that will keep your business top of mind. New customer acquisition campaigns will introduce your business to new prospects, while our automated customer retention campaigns will continue the customer journey and generate additional revenue from your existing customer base. Learn More

Website Development

Our team of designers and developers create campaign specific landing pages and microsites as well as full corporate websites using the highest web standards and best practices for a user friendly experience. Your website will prominently showcase your value proposition and evoke action to capture new leads. Learn More

Direct Mail

Target your ideal customers and existing customer base with eye-catching mail pieces and enticing offers. We test, track and continually improve your outbound marketing efforts to increase your return on investment. Learn More

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TMAK

TMAK needed a professional brand identity, strategic marketing consulting, a value proposition sales presentation and lead generation system to bring in new customers and grow their business. Learn more

Hansons

Looking to decrease the length of time needed to give a sales presentation, Hansons’ sales representatives now use a two-minute multimedia presentation to deliver their sales pitch. The result? An effective way to quickly deliver their value proposition to prospects and close more deals. Learn more

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Contact

Phone:
(386) 271-3928
Email:
info@fundamentalinsight.com
Location:
2441 Bellevue Ave.
Daytona Beach, FL 32114
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