Direct Mail

At Fundamental Insight, we believe that effective direct mail campaigns should be directed solely at people who are honest prospects for what you offer. Through research and experience, we’ll know ahead of time the exact action you want recipients of your mailings to take. We’ll be certain that your piece gets read and/or opened; many a great direct mail pieces get tossed in the wastebasket because the design does not promise anything appealing. You must also make an offer too good to ignore or refuse.

Focus your message on the recipient, not on yourself. Be clear about the benefits you offer, especially the primary benefit. Do everything you can to prove that you know who your prospect is and what is important to him or her, but don’t over do it.

We’ll set measurable goals. Track your results. Make a plan for following up. We’ll improve your results by increasing what works and eliminating what doesn’t. Consider bolstering your direct mail with multiple touches and even other marketing mediums like e-mail, personal URLs, print advertising, or even a TV Spot.

From top to bottom, we are always identifying new markets for our clients. And we never overlook the value of testing, testing and more testing. The better the test results, the better your response rate will be.