Brand Development

Your brand represents a promise of what your company will deliver. And your promise needs to be sufficiently persuasive and unique so customers choose you.

The team at Fundamental insight has worked with many home improvement companies and we know what makes your buyers tick.

Our branding solutions are based upon a differentiated message and positioning statement that resonate with your target audience enabling you to capture a market.

We deliver:

• Competitive assessment of your target market
• Differentiated and effective messaging
• Name that represents your company, product, or service
• Logo, tag line, and imagery that embodies your message
• List of “Dos” and “Don’ts” that represent your brand -- ensuring you continue to live up to your promise
• Clear marketing and sales strategy to reach your target market

Whether creating a new brand or repositioning one that already exists, we have delivered with universal success. Our experience and tactical market research creates winning combinations, promises, and brands for our clients that stand the test of time.