TMAK needed a professional brand identity, strategic marketing consulting, a value proposition sales presentation and lead generation system to bring in new customers and grow their business. Their new look established credibility and positioned the company as a professional full-service home renovation business, with consistent branding across all of their marketing collateral.

The initial challenge was that the business owner was not always available to speak with prospects about what TMAK does. Fundamental Insight developed a 90 second value proposition video that quickly informed viewers who TMAK is, what TMAK does, why they do it best, and how to get started on your next home improvement project. This video was placed on a microsite and used for lead generation from various cost effective tactics, allowing visitors to view the TMAK value proposition at any time on any given day. Fundamental Insight consulted TMAK on cost effective methods for reaching out to prospects, developed phone and email scripts for sales calls, and strategized additional marketing programs to generate leads.

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